Do you need...?
By selling more tickets for hard to sell shows and events
Ready to try something new and become ambassadors for new work
Who fall in love with you because you have opened a door into something they never dreamed of
Is this familiar
You have a varied programme of events and are able to sell plenty of tickets for lower risk shows, but the higher risk shows always struggle to sell out.
You don’t know why this is the case. Perhaps you are asking too much of your audience, perhaps you don’t quite know where they have come from and their journey with you to date, or, perhaps you are not using the right tactics to encourage them to try something new.
Lets solve it!
Working with your artistic director or programming coordinator, we will offer a programme analysis to better understand your programming choices and will agree set criteria towards giving each event a unique risk factor.
Using market data, we will audit your audience journeys and will identify segments who are ready to release their inner child and try something new.
We will create a clear strategy that enables you to work with your audience to broaden their horizons and try something new, not just once, but again and again
Having a clear set of criteria for what makes an event a risk one, two, three, or four, will help you understand the balance of your programming and whether there are clear stepping stones towards your audiences becoming braver.
Understanding where your audiences have come from, will help you understand where they are likely to go next. Therefore if you better understand their attendance history, you will better understand their likelihood of whether they are ready to try something new
Different people respond to different incentives when being persuaded to try something new. Some need to be convinced, some like to be reassured, some prefer to have a seed planted and come back to it later to make the decision themselves. Using the right tactics to encourage your audience members from one risk level to another will see your audiences increase their bravery.
Choosing the right people to encourage to try something new is important, because if you get it wrong, you run the risk of them losing faith in your programming.
Whether it is focus groups with a select few, vouchers to bribe or anything in between, selecting the right marketing tactic will increase your chances of engagement.
In order to make increased income by selling more tickets for those harder to sell shows, it is important to ensure that your newly brave audience choose to attend similar events again and again.