The Arts and Culture Health Check

The online assessment to take your audience development to the next level

Flying Geese Consultancy have developed a series of Standards that enable arts, heritage and cultural organisations develop better practice in Audience Development.

The Arts and Culture Health Check is an online assessment tool that enables organisations to understand how they fare against these Standards and offers bespoke success criteria tailored to each individual organisation to take their practice to the next level.

The Health Check can be taken online as a self-guided exercise or with support from our expert consultants via a facilitated workshop.

Know your current audience development strengths and weaknesses

The Arts and Culture Health Check assesses where you are excelling in all things audience development and where there is room for improvement. The first step to success is becoming aware of your strengths and weaknesses so you know where to focus your efforts.

Bespoke success criteria to take your organisation to the next level

Once the assessment is completed, you’ll have bespoke success criteria detailing exactly what you have to do to take your organisation to the next level.  Once you put the criteria in place, you’ll become more relevant and responsive to your audiences and communities.

Bristol Old Vic Theatre School took the Arts and Culture Audience Development Health Check in January 2024, and realised that there was opportunity to diversify their audiences. Flying Geese supported the team in developing a strategy that seeks to make their audiences more reflective of the Bristol Community. “The sector really needs a platform like this”

BRISTOL OLD VIC THEATRE SCHOOL