Take your arts marketing and audience development to the next level with our series of free, high-impact 90-minute webinars! Whether you want to strengthen your audience development and strategic planning, engage new audiences more effectively, or measure the true impact of your marketing campaigns, these interactive sessions will equip you with the tools, insights, and real-world case studies you need to succeed.
Each session includes a ‘Lite’ Arts & Culture Health Check, practical strategies tailored to your needs, and exclusive post-webinar support, including a free 30-minute one-to-one follow-up call and an optional team workshop (online or in-person) to deepen your learning.
You can book a single webinar to focus on a specific challenge or attend all three for a comprehensive approach to audience growth, engagement, and campaign evaluation. Spaces are limited—secure your place today!
Dates
- Unlock the Secret to Audience Development & Strategic Planning!
April 29th – 10am – 11:30am - Unlock the secret to reaching new audiences
May 22nd – 10am – 11:30am - Unlock the secret to evaluating arts marketing campaigns
June 26th – 10am – 11:30am
Cost
All sessions are free of charge
Session 1
Unlock the Secret to Audience Development & Strategic Planning!
April 29th – 10am – 11:30am
Are you looking to improve your audience development skills and create a more strategic approach to engagement? This free, interactive 90-minute webinar will give you the insights, tools, and techniques you need to build a stronger, more sustainable audience development strategy.
What You’ll Gain:
- Identify Your Challenges – Pinpoint the gaps in your audience development approach and understand where you need to focus.
- Assess Your Current Position – Use a Lite version of the Arts & Culture Health Check to evaluate where you are in your professional journey, from foundational skills to strategic expertise.
- Tailored Solutions Just for You – Receive clear, actionable strategies to help you develop a more structured approach to audience growth.
- Real-World Inspiration – Learn from case studies of organisations that have successfully refined their audience strategy.
Exclusive Follow-Up Support:
- Free 30-minute one-to-one follow-up call to help you take action on what you’ve learned.
- Bonus Team Workshop Offer – An exclusive two-hour session (online or in-person) designed to help your team strengthen its audience development and strategic planning approach.
Ready to build a smarter audience development strategy? Join us for this game-changing session and start transforming your approach today!
Session 2
Unlock the secret to reaching new audiences
May 22nd – 10am – 11:30am
Are you looking to expand your reach and build deeper connections with your audience? This free, interactive 90-minute webinar will equip you with the tools, insights and strategies needed to attract and engage new audiences more effectively.
What You’ll Gain:
- Identify Your Challenges – We’ll help you pinpoint the biggest obstacles preventing you from reaching and engaging your target audience.
- Assess Your Current Position – Using a Lite version of the Arts & Culture Health Check, you’ll discover where you are on your professional journey—from mastering the basics to developing long-term audience relationships.
- Tailored Solutions Just for You – You’ll leave with clear, practical strategies customised to your level of expertise, helping you take the next step with confidence.
- Real-World Inspiration – Explore case studies of organisations that have transformed the way they connect with new audiences—and learn how you can do the same.
Exclusive Follow-Up Support:
- Free 30-minute one-to-one follow-up call to discuss your next steps and how to implement what you’ve learned.
- Bonus Team Workshop Offer – Unlock an exclusive two-hour online or in-person workshop for your marketing team, designed to reflect on strengths, identify areas for growth and refine your strategy.
Ready to engage your audience like never before? Join us for this game-changing session and start transforming your approach today!
Session 3
Unlock the secret to evaluating arts marketing campaigns
June 26th – 10am – 11:30am
Are you running arts marketing campaigns but struggling to measure their success? Do you rely on social media engagement and ticket sales without knowing what really drives audience engagement and retention?
This free, interactive 90-minute webinar will help you take a structured, strategic approach to evaluating your campaigns. Learn how to measure what matters, make data-driven decisions, and refine your future campaigns for maximum impact.
What You’ll Gain:
- Identify Your Challenges – Pinpoint the gaps in your campaign evaluation process and understand where you need to focus.
- Assess Your Current Position – Use a Lite version of the Arts & Culture Health Check to evaluate how effectively you measure success.
- Tailored Solutions Just for You – Get clear, actionable strategies to help you improve how you track and analyse campaign impact.
- Real-World Inspiration – Learn from case studies of arts organisations that have successfully refined their campaign evaluation strategy.
Exclusive Follow-Up Support:
- Free 30-minute one-to-one follow-up call to help you take action on what you’ve learned.
- Bonus Team Workshop Offer – An exclusive two-hour session (online or in-person) designed to help your team build a stronger campaign evaluation strategy.
Ready to measure success with confidence? Join us for this game-changing session and start transforming your campaign evaluation today!