{"id":87,"date":"2023-02-28T14:41:08","date_gmt":"2023-02-28T14:41:08","guid":{"rendered":"https:\/\/flyinggeese.co.uk\/?page_id=87"},"modified":"2023-08-31T14:03:16","modified_gmt":"2023-08-31T13:03:16","slug":"resources","status":"publish","type":"page","link":"https:\/\/flyinggeese.co.uk\/resources\/","title":{"rendered":"Resources"},"content":{"rendered":"

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Ideas and Free Resources<\/h1>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Intro” _builder_version=”4.20.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_row _builder_version=”4.20.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.20.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”Ideas and inspiration on all things marketing, audience development and fundraising.” _builder_version=”4.20.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Ideas and inspiration on all things marketing, audience development and fundraising.<\/h2>\n

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[\/et_pb_tab][et_pb_tab title=”Training Videos” _builder_version=”4.20.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n[et_pb_section global_module=\"649\"][\/et_pb_section]\n

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Ideas and Free ResourcesIdeas and inspiration on all things marketing, audience development and fundraising.

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t5 Hats of an Evaluator\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\t

With Beckie Smith, Flying Geese ConsultantWe were recently asked an interesting question about evaluation. How does the role of the evaluator differ from carrying out the evaluation? We thought we would share our answer in case it helped other people. When an...<\/p>\n<\/div>read more<\/a><\/div>\t\t\t\n\t\t\t<\/article>\n\t\t\t\t\n\t\t\t

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\"Corporate<\/a><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\tCorporate Fundraising – The Benefits All Round\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\t

With Edd Smith, Flying Geese ConsultantThe UK has a vibrant and eclectic arts and cultural sector. However, Arts organisations in the UK face a number of challenges when it comes to raising funds.   The current uncertainty over the economy and more importantly,...<\/p>\n<\/div>read more<\/a><\/div>\t\t\t\n\t\t\t<\/article>\n\t\t\t\t\n\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t5 marketing and audience development suggestions for CPP programmes\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\t

With John Holmes, Flying Geese ConsultantLast week Flying Geese wrapped up a long piece of work with Culture in Common, the Creative People and Places (CPP) programme for the New Forest. It was sad to be saying goodbye to a team I\u2019d definitely felt part of over the...<\/p>\n<\/div>read more<\/a><\/div>\t\t\t\n\t\t\t<\/article>\n\t\t\t\t\n\t\t\t

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\"Windows<\/a><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t

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With Sarah Glover, Flying Geese ConsultantIf you work in administration, copywriting, research, marketing, data analysis or design, or doing any Windows computer-based tasks, chances are you sometimes need to copy and paste data from one place to another and you\u2019re...<\/p>\n<\/div>read more<\/a><\/div>\t\t\t\n\t\t\t<\/article>\n\t\t\t\t\n\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\tHolding our own amongst sector influencers\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\t

With Beckie Smith, Flying Geese ConsultantMost people within the Arts and Cultural sector realise that their brand has the power to change the way that people think about their organisation. I remember a time (there are still some times) that I was heavily influenced...<\/p>\n<\/div>read more<\/a><\/div>\t\t\t\n\t\t\t<\/article>\n\t\t\t\t\n\t\t\t

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\"Toolkit<\/a><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\tToolkit for Streamlining your Evaluation Planning\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\t

This tool kit is for: This toolkit will give you top tips and resources to make evaluation easier, start you asking the right questions and have you well on your way to embedding best evaluation practices into your day-to-day. IntroductionAll organisations need to...<\/p>\n<\/div>read more<\/a><\/div>\t\t\t\n\t\t\t<\/article>\n\t\t\t\t\n\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\tThinking outside of the tick box – exploring alternative data collection methods in evaluation projects\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\t

With\u00a0Sarah Glover, Flying Geese ConsultantIntroductionIs a questionnaire or survey always the most appropriate way to gather data for evaluation \u2013 especially when you might be working with children and young people, those with complex needs, first-time attendees and...<\/p>\n<\/div>read more<\/a><\/div>\t\t\t\n\t\t\t<\/article>\n\t\t\t\t\n\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\tGA4 Checklist\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\t

This tool kit is for: Using to help you through the process of migrating your website from UA to GA4.<\/p>\n<\/div>read more<\/a><\/div>\t\t\t\n\t\t\t<\/article>\n\t\t\t\t\n\t\t\t

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\"Google<\/a><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\tGoogle Analytics 4, Privacy and Evaluation\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\t

With\u00a0Sarah Glover, Flying Geese ConsultantAt the end of June 2023, Google\u2019s Universal Analytics (UA) will be retired and Google Analytics 4 (GA4) will be the main way we can understand how people use our websites. If you haven\u2019t already migrated your website, then...<\/p>\n<\/div>read more<\/a><\/div>\t\t\t\n\t\t\t<\/article>\n\t\t\t\t<\/div>

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t5 Hats of an Evaluator\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\t

With Beckie Smith, Flying Geese ConsultantWe were recently asked an interesting question about evaluation. How does the role of the evaluator differ from carrying out the evaluation? We thought we would share our answer in case it helped other people. When an...<\/p>\n<\/div>read more<\/a><\/div>\t\t\t\n\t\t\t<\/article>\n\t\t\t\t\n\t\t\t

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\"Corporate<\/a><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\tCorporate Fundraising – The Benefits All Round\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\t

With Edd Smith, Flying Geese ConsultantThe UK has a vibrant and eclectic arts and cultural sector. However, Arts organisations in the UK face a number of challenges when it comes to raising funds.   The current uncertainty over the economy and more importantly,...<\/p>\n<\/div>read more<\/a><\/div>\t\t\t\n\t\t\t<\/article>\n\t\t\t\t\n\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t5 marketing and audience development suggestions for CPP programmes\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\t

With John Holmes, Flying Geese ConsultantLast week Flying Geese wrapped up a long piece of work with Culture in Common, the Creative People and Places (CPP) programme for the New Forest. It was sad to be saying goodbye to a team I\u2019d definitely felt part of over the...<\/p>\n<\/div>read more<\/a><\/div>\t\t\t\n\t\t\t<\/article>\n\t\t\t\t\n\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\tWindows 10 Copy and Pasting keyboard shortcuts\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\t

With Sarah Glover, Flying Geese ConsultantIf you work in administration, copywriting, research, marketing, data analysis or design, or doing any Windows computer-based tasks, chances are you sometimes need to copy and paste data from one place to another and you\u2019re...<\/p>\n<\/div>read more<\/a><\/div>\t\t\t\n\t\t\t<\/article>\n\t\t\t\t\n\t\t\t

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\"Holding<\/a><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\tHolding our own amongst sector influencers\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\t

With Beckie Smith, Flying Geese ConsultantMost people within the Arts and Cultural sector realise that their brand has the power to change the way that people think about their organisation. I remember a time (there are still some times) that I was heavily influenced...<\/p>\n<\/div>read more<\/a><\/div>\t\t\t\n\t\t\t<\/article>\n\t\t\t\t\n\t\t\t

\n\n\t\t\t\t
\"Thinking<\/a><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\tThinking outside of the tick box – exploring alternative data collection methods in evaluation projects\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\t

With\u00a0Sarah Glover, Flying Geese ConsultantIntroductionIs a questionnaire or survey always the most appropriate way to gather data for evaluation \u2013 especially when you might be working with children and young people, those with complex needs, first-time attendees and...<\/p>\n<\/div>read more<\/a><\/div>\t\t\t\n\t\t\t<\/article>\n\t\t\t\t\n\t\t\t

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\"Google<\/a><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\tGoogle Analytics 4, Privacy and Evaluation\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\t

With\u00a0Sarah Glover, Flying Geese ConsultantAt the end of June 2023, Google\u2019s Universal Analytics (UA) will be retired and Google Analytics 4 (GA4) will be the main way we can understand how people use our websites. If you haven\u2019t already migrated your website, then...<\/p>\n<\/div>read more<\/a><\/div>\t\t\t\n\t\t\t<\/article>\n\t\t\t\t\n\t\t\t

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\"Setup<\/a><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\tSetup Error: Meta Frustrations\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\t

With Miri Birch, Flying Geese ConsultantIntroductionSetting up a Facebook ad on Ad Centre or Ad Manager can be a daunting task. Once you\u2019ve worked out where to start, there are a lot of baffling options to go through and choose from. Wading through them takes focus...<\/p>\n<\/div>read more<\/a><\/div>\t\t\t\n\t\t\t<\/article>\n\t\t\t\t\n\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\tFrom Test Tubes to Taglines \u2013 5 Lessons Marketers Can Learn from Chemistry\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\t

With Sarah Glover, Flying Geese ConsultantIntroductionIn this series of articles we take a look at particular chemistry concepts and their marketing equivalent, starting with 5 key lessons every marketer can learn from chemistry! For those that know me in real life,...<\/p>\n<\/div>read more<\/a><\/div>\t\t\t\n\t\t\t<\/article>\n\t\t\t\t<\/div>

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\tWhat the 2021 Census means for arts and heritage in…East Devon\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\t

IntroductionIn this series we take a look at key 2021 Census headlines in different areas. This time\u2026 East Devon. We found a District undergoing surprisingly rapid change. Flying Geese consultants Beckie Smith and John Holmes met working at Exeter Northcott Theatre in...<\/p>\n<\/div>read more<\/a><\/div>\t\t\t\n\t\t\t<\/article>\n\t\t\t\t\n\t\t\t

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\"What<\/a><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\tWhat the 2021 Census means for arts marketers in… Greenwich\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\t

IntroductionIn this series, we take a look at key 2021 Census headlines in different areas. This time\u2026 the London Borough of Greenwich, home to the Royal Observatory, Meridian Line, Royal Naval College and many more world-famous heritage sites. But, like all London...<\/p>\n<\/div>read more<\/a><\/div>\t\t\t\n\t\t\t<\/article>\n\t\t\t\t\n\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\tWhat the 2021 Census Means for Arts Marketers in… Bristol\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\t

IntroductionIn this series we take a look at key\u00a02021 Census headlines\u00a0in different areas. We start with our hometown, Bristol. Up-to-date data on local demographics is an important starting point for any arts marketing strategy. You might worry that your audience is...<\/p>\n<\/div>read more<\/a><\/div>\t\t\t\n\t\t\t<\/article>\n\t\t\t\t\n\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\tWhat the 2021 census means for Arts Marketers in… Gloucester\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\t

IntroductionIn this series, we take a look at key 2021 Census headlines in different areas. This time\u2026 Gloucester, which was recently identified as one of Arts Council England\u2019s\u00a0Priority Places. Gloucester is our home away from home. We\u2019ve worked with many clients...<\/p>\n<\/div>read more<\/a><\/div>\t\t\t\n\t\t\t<\/article>\n\t\t\t\t<\/div>

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\"Toolkit<\/a><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\tToolkit for Streamlining your Evaluation Planning\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\t

This tool kit is for: This toolkit will give you top tips and resources to make evaluation easier, start you asking the right questions and have you well on your way to embedding best evaluation practices into your day-to-day. IntroductionAll organisations need to...<\/p>\n<\/div>read more<\/a><\/div>\t\t\t\n\t\t\t<\/article>\n\t\t\t\t\n\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\tGA4 Checklist\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\t

This tool kit is for: Using to help you through the process of migrating your website from UA to GA4.<\/p>\n<\/div>read more<\/a><\/div>\t\t\t\n\t\t\t<\/article>\n\t\t\t\t\n\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\tToolkit for Understanding your Brand Components\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\t

This toolkit is for: Helping you to identify all the different components of yourbrand so that you can keep consistent when communicating them. IntroductionYour organisation\u2019s brand brings together 5 main elements: \u2022 Who you are\u2022 What you do\u2022 Why you are important\u2022...<\/p>\n<\/div>read more<\/a><\/div>\t\t\t\n\t\t\t<\/article>\n\t\t\t\t\n\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\tToolkit for Building Character Profiles\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\t

This tool kit is for: Amalgamating how you audience's ticketing behaviour, segmentation, engagement, perception and life choices impacts the choices that you make as an arts marketer. IntroductionMost people know that defining your target audiences is one of thefirst...<\/p>\n<\/div>read more<\/a><\/div>\t\t\t\n\t\t\t<\/article>\n\t\t\t\t\n\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\tTop 10 Checklist for Writing Fantastic Copy\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\t

This tool kit is for: This top ten checklist, aims to help people build on their copywriting,to really get the reader to imagine that they have already committedto engaging with you. IntroductionPeople like to categorise themselves... they consider themselves toeither...<\/p>\n<\/div>read more<\/a><\/div>\t\t\t\n\t\t\t<\/article>\n\t\t\t\t\n\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\tToolkit for Promotion Planning\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\t

This tool kit is for: \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 Helping you learn from previous promotion activity \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 Helping you develop future promotion ideas \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 Exploring different tactics within the marketing mix, including: \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 Print and assets, online content, direct,...<\/p>\n<\/div>read more<\/a><\/div>\t\t\t\n\t\t\t<\/article>\n\t\t\t\t<\/div>

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