Our Training Courses

Bespoke training for the UK culture sector.

Practical, jargon free audience development, marketing and fundraising training, complete with top tips, practical suggestions, break-out sessions and networking opportunities.

Flying Geese specialises in training for the cultural sector. We celebrate the level of experience that each person has and take you to the level where you want to be.

The best training I have been on in 7 years!

“The online training provided by Flying Geese has been inspiring and transformational”


Write your Audience Development Strategy in just 3 days

Thursday 14 September
Thursday 12 October
Thursday 9 November
(There are optional co-working sessions in between to apply the learning to your organisation, network, discuss your thinking with peers and course leader)

Aimed at those with a bit of experience behind them, who are ready to start making plans and strategies

This 3-day course takes you through the process of creating your very own audience development plan for your organisation.

During this course you will

  • Learn what goes into an audience development strategy
  • Use a series of tools and resources to help you develop your thinking
  • Apply your learning to your organisation
  • Work with colleagues to discuss your ideas
  • Write your own audience development strategy for your organisation

Introduction to Audience Development, Marketing, Promotion and Communications

Tuesday 5 September, Tuesday 19 September, Tuesday 3  October,  Tuesday 17 October, Tuesday 7 November, Tuesday 21 November. All 9.30 – 11.30 am  (With are optional co-working sessions in between to apply the learning to your organisation, network, discuss your thinking with peers and course leader)

Aimed at those new to development and marketing, or those who need to re-cover the basics

The course covers: 

  • The difference between audience development, marketing, promotion and communications
  • Understanding brand
  • Marketing to stakeholders
  • Who are you target markets and how can you find them
  • Developing content, online marketing, social media and campaign planning
  • Measuring success, monitoring and evaluation

Introduction to Fundraising

This course runs
Tuesday 28 November, Tuesday 5 December, all 9.30am until 11.30am

(Festive Break)
Tuesday 9 January, Tuesday 16 January, Tuesday 23 January, Tuesday 30 January all 9.30am until 11.30am

Sessions will cover:

  • An introduction to fundraising
  • Individual giving 
  • Trusts, foundations and statutory incomes
  • Corporate fundraising
  • Community and events
  • Communication and marketing within fundraising 

“This training was mind-blowingly clear, freeing, and opened up many opportunities“ 


Bursary Opportunities

We have a small number of bursaries available for our 3 autumn training courses. One fully funded and a handful of 50% funded places per course. All you have to do is click here to apply. 

Applications close at 11:55pm on Fri 25 Aug 2023. We will let you know by Tues 29 Aug if your bursary application has been successful.

Bespoke Training

Want some training just for you? Flying Geese has run bespoke training courses for clients including Gloucester Culture Trust , Richmond Arts Service and Arts & Culture East Devon. We also include training in many of our consultancy projects, such as our data maturity work with Theatre Royal Bath. Training can cover marketing, audience development, data and fundraising, tailored to your needs and current levels of expertise.

Contact us about your bespoke training needs