What We Offer
Flying Geese offer complete consultancy for arts heritage and culture organisations.
We can work with you right through from developing your vision to delivering your campaign, then evaluating your impact on society and everything in between.
Or we can help you overcome a specific problem or challenge you are facing.
Get in touch for an informal discussion about how we might be able to help.
We can help with…
Flying Geese works with arts and heritage organisations to develop their vision, brand, strategy and business plan. We position ourselves centrally between your organisation and your audiences, making sure we explore and have conversations with both. This means you can stay true to the vision of your organisation while being confident that your plans are relevant to your target audiences.
- Shared Vision
We bring staff, audiences, board and stakeholders together to develop, refine and agree a new vision for your organisation.
- Brand Development
We turn this vision into brand values, essence, proposition and characteristics that define your organisation’s work and how it communicates about itself.
- Practical Steps
We write practical business plans and strategies that describe how you can make your vision a reality.
“The thing is with Beckie, is that she has this amazing ability to pave a path for the future – across the whole business”
JAMIE EASTON, Director, The Edge and Andrew Brownsword Gallery
Business plans, audience development, fundraising and marketing strategies that guide your future.
- Audience Research
We combine big data sources such as the Census, Mosaic and Audience Spectrum with audience surveys, stakeholder interviews and opinion polls to develop a full picture of your current and potential audiences.
- Audience Segmentation
We use established and bespoke segmentation methods to recommend the target audiences that best fit both your brand and your local demographics, and explain how best to engage with them.
- Developing Strategies
We take our research and segmentation a step further, providing recommendations for creative programmes, audience development strategies, marketing plans and other strategies to ensure that your audiences come with you on your journey.
“Beckie’s strengths are her ability to manipulate audience data and understand what it tells us”
PAUL KEYNES, Director: National Dance Company Wales
We make your organisation more resilient by helping you map new income opportunities in addition to exploring traditional fundraising disciplines (trusts and foundations, individual giving, corporate support, events and community giving).
- Fundraising Strategies
The full works. A review of your current fundraising activities and development of a new strategy.
- Holistic Fundraising
Acting as the matchmaker between marketing and fundraising, using audience data to identify key prospects and build membership schemes.
- Income Generation
Helping you diversify your offer to bring new initiatives and products to market that give you new lines of income.
“I could write a book from everything I’ve learnt from you”
Project evaluation that celebrates your successes and helps you learn for the future.
- Creating Evaluation Frameworks
Streamlining your evaluation processes so they become part of your daily routine.
- Qualitative Evaluation
In-depth interviews with participants and artists to create a bank of testimonials for your work.
- Fix, Build, Evolve
A future-facing approach to turning evaluation into recommendations for the future.
“Flying Geese have provided us with fantastic insight into one of our long running partnership projects through their evaluation and brand clarity services. The value of this external process has put our project and partnership on much stronger footing and has provided us with recommendations which will allow the project to grow and thrive going forward.”
THE PLAYHOUSE PROJECT
Training & Knowledge Sharing
Upskilling your team to become the best they can be.
We offer group enjoyable and accessible training programmes and individual sessions covering the full range of marketing and audience development.
- Audience Development Training
Six weeks of one hour sessions exploring the foundations of marketing and audience development. Perfect both for new staff and senior managers who want a better understanding of what audience development is all about.
- Bespoke Training and Mentoring
Marketing and audience development training tailored to your organisation’s needs, and one-on-one mentoring for marketing staff. Get in touch to discuss your requirements.
- Ideas and Inspiration
Visit our resources page for free videos, ideas and our posts exploring 2021 Census data.
“I wanted to let you know how informative, clear, and ultimately useful I have found your training sessions so far.”
We know there are times when you need that extra support in actually running your marketing and fundraising departments. It might be a particularly busy time, you might be struggling to recruit or be in a gap between staff members.
Our campaign delivery support gives you the help when and where you need it most.
- Social Media
We can manage your social media accounts, creating and scheduling posts for maximum impact.
- Marketing Campaigns
Working with you to devise and manage specific campaigns across all aspects of the marketing mix.
Support and delivery of specific, time-limited campaigns such as The Big Give.
“Flying Geese have provided excellent support to our small company, raising our online profile through carefully considered marketing material and also assisting us during a number of recruitment drives with high design quality adverts.”
NEW INTERNATIONAL ENCOUNTER