Ideas and Free Resources

With Beckie Smith, Flying Geese ConsultantWe were recently asked an interesting question about evaluation. How does the role of the evaluator differ from carrying out the evaluation? We thought we would share our answer in case it helped other people. When an...

With Edd Smith, Flying Geese ConsultantThe UK has a vibrant and eclectic arts and cultural sector. However, Arts organisations in the UK face a number of challenges when it comes to raising funds.   The current uncertainty over the economy and more importantly,...

With John Holmes, Flying Geese ConsultantLast week Flying Geese wrapped up a long piece of work with Culture in Common, the Creative People and Places (CPP) programme for the New Forest. It was sad to be saying goodbye to a team I’d definitely felt part of over the...

With Sarah Glover, Flying Geese ConsultantIf you work in administration, copywriting, research, marketing, data analysis or design, or doing any Windows computer-based tasks, chances are you sometimes need to copy and paste data from one place to another and you’re...

With Beckie Smith, Flying Geese ConsultantMost people within the Arts and Cultural sector realise that their brand has the power to change the way that people think about their organisation. I remember a time (there are still some times) that I was heavily influenced...

With Sarah Glover, Flying Geese ConsultantIntroductionIs a questionnaire or survey always the most appropriate way to gather data for evaluation – especially when you might be working with children and young people, those with complex needs, first-time attendees and...

With Sarah Glover, Flying Geese ConsultantAt the end of June 2023, Google’s Universal Analytics (UA) will be retired and Google Analytics 4 (GA4) will be the main way we can understand how people use our websites. If you haven’t already migrated your website, then...

With Miri Birch, Flying Geese ConsultantIntroductionSetting up a Facebook ad on Ad Centre or Ad Manager can be a daunting task. Once you’ve worked out where to start, there are a lot of baffling options to go through and choose from. Wading through them takes focus...

With Sarah Glover, Flying Geese ConsultantIntroductionIn this series of articles we take a look at particular chemistry concepts and their marketing equivalent, starting with 5 key lessons every marketer can learn from chemistry! For those that know me in real life,...