Ideas and Free Resources

Ideas and inspiration on all things marketing, audience development and fundraising.

Top 5 Tips for Festival Social Media

Top 5 Tips for Festival Social Media

With Beckie Smith, Flying Geese ConsultantThese top 5 tips for optimising your festival social media strategy will help you get ahead with your planning around the festival, and get the most out of using organic social media to create awareness of both the festival...

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5 Hats of an Evaluator

5 Hats of an Evaluator

With Beckie Smith, Flying Geese ConsultantWe were recently asked an interesting question about evaluation. How does the role of the evaluator differ from carrying out the evaluation? We thought we would share our answer in case it helped other people. When an...

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Corporate Fundraising – The Benefits All Round

Corporate Fundraising – The Benefits All Round

With Edd Smith, Flying Geese ConsultantThe UK has a vibrant and eclectic arts and cultural sector. However, Arts organisations in the UK face a number of challenges when it comes to raising funds.   The current uncertainty over the economy and more importantly,...

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Windows 10 Copy and Pasting keyboard shortcuts

Windows 10 Copy and Pasting keyboard shortcuts

With Sarah Glover, Flying Geese ConsultantIf you work in administration, copywriting, research, marketing, data analysis or design, or doing any Windows computer-based tasks, chances are you sometimes need to copy and paste data from one place to another and you’re...

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Holding our own amongst sector influencers

Holding our own amongst sector influencers

With Beckie Smith, Flying Geese ConsultantMost people within the Arts and Cultural sector realise that their brand has the power to change the way that people think about their organisation. I remember a time (there are still some times) that I was heavily influenced...

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Toolkit for Streamlining your Evaluation Planning

Toolkit for Streamlining your Evaluation Planning

This tool kit is for: This toolkit will give you top tips and resources to make evaluation easier, start you asking the right questions and have you well on your way to embedding best evaluation practices into your day-to-day. IntroductionAll organisations need to...

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GA4 Checklist

GA4 Checklist

This tool kit is for: Using to help you through the process of migrating your website from UA to GA4.

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5 Hats of an Evaluator

5 Hats of an Evaluator

With Beckie Smith, Flying Geese ConsultantWe were recently asked an interesting question about evaluation. How does the role of the evaluator differ from carrying out the evaluation? We thought we would share our answer in case it helped other people. When an...

read more
Corporate Fundraising – The Benefits All Round

Corporate Fundraising – The Benefits All Round

With Edd Smith, Flying Geese ConsultantThe UK has a vibrant and eclectic arts and cultural sector. However, Arts organisations in the UK face a number of challenges when it comes to raising funds.   The current uncertainty over the economy and more importantly,...

read more
Windows 10 Copy and Pasting keyboard shortcuts

Windows 10 Copy and Pasting keyboard shortcuts

With Sarah Glover, Flying Geese ConsultantIf you work in administration, copywriting, research, marketing, data analysis or design, or doing any Windows computer-based tasks, chances are you sometimes need to copy and paste data from one place to another and you’re...

read more
Holding our own amongst sector influencers

Holding our own amongst sector influencers

With Beckie Smith, Flying Geese ConsultantMost people within the Arts and Cultural sector realise that their brand has the power to change the way that people think about their organisation. I remember a time (there are still some times) that I was heavily influenced...

read more
Google Analytics 4, Privacy and Evaluation

Google Analytics 4, Privacy and Evaluation

With Sarah Glover, Flying Geese ConsultantAt the end of June 2023, Google’s Universal Analytics (UA) will be retired and Google Analytics 4 (GA4) will be the main way we can understand how people use our websites. If you haven’t already migrated your website, then...

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Setup Error:  Meta Frustrations

Setup Error: Meta Frustrations

With Miri Birch, Flying Geese ConsultantIntroductionSetting up a Facebook ad on Ad Centre or Ad Manager can be a daunting task. Once you’ve worked out where to start, there are a lot of baffling options to go through and choose from. Wading through them takes focus...

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Top 5 Tips for Festival Social Media

Top 5 Tips for Festival Social Media

With Beckie Smith, Flying Geese ConsultantThese top 5 tips for optimising your festival social media strategy will help you get ahead with your planning around the festival, and get the most out of using organic social media to create awareness of both the festival...

read more
Toolkit for Streamlining your Evaluation Planning

Toolkit for Streamlining your Evaluation Planning

This tool kit is for: This toolkit will give you top tips and resources to make evaluation easier, start you asking the right questions and have you well on your way to embedding best evaluation practices into your day-to-day. IntroductionAll organisations need to...

read more
GA4 Checklist

GA4 Checklist

This tool kit is for: Using to help you through the process of migrating your website from UA to GA4.

read more
Toolkit for Understanding your Brand Components

Toolkit for Understanding your Brand Components

This toolkit is for: Helping you to identify all the different components of yourbrand so that you can keep consistent when communicating them. IntroductionYour organisation’s brand brings together 5 main elements: • Who you are• What you do• Why you are important•...

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Toolkit for Building Character Profiles

Toolkit for Building Character Profiles

This tool kit is for: Amalgamating how you audience's ticketing behaviour, segmentation, engagement, perception and life choices impacts the choices that you make as an arts marketer. IntroductionMost people know that defining your target audiences is one of thefirst...

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Top 10 Checklist for Writing Fantastic Copy

Top 10 Checklist for Writing Fantastic Copy

This tool kit is for: This top ten checklist, aims to help people build on their copywriting,to really get the reader to imagine that they have already committedto engaging with you. IntroductionPeople like to categorise themselves... they consider themselves toeither...

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Toolkit for Promotion Planning

Toolkit for Promotion Planning

This tool kit is for:           Helping you learn from previous promotion activity           Helping you develop future promotion ideas           Exploring different tactics within the marketing mix, including:           Print and assets, online content, direct,...

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