Ideas and Free Resources
Ideas and inspiration on all things marketing, audience development and fundraising.
What the 2021 Census means for arts and heritage in…East Devon
IntroductionIn this series we take a look at key 2021 Census headlines in different areas. This time… East Devon. We found a District undergoing surprisingly rapid change. Flying Geese consultants Beckie Smith and John Holmes met working at Exeter Northcott Theatre in...
Toolkit for Understanding your Brand Components
This toolkit is for: Helping you to identify all the different components of yourbrand so that you can keep consistent when communicating them. IntroductionYour organisation’s brand brings together 5 main elements: • Who you are• What you do• Why you are important•...
Toolkit for Building Character Profiles
This tool kit is for: Amalgamating how you audience's ticketing behaviour, segmentation, engagement, perception and life choices impacts the choices that you make as an arts marketer. IntroductionMost people know that defining your target audiences is one of thefirst...
Top 10 Checklist for Writing Fantastic Copy
This tool kit is for: This top ten checklist, aims to help people build on their copywriting,to really get the reader to imagine that they have already committedto engaging with you. IntroductionPeople like to categorise themselves... they consider themselves toeither...
Toolkit for Promotion Planning
This tool kit is for: Helping you learn from previous promotion activity Helping you develop future promotion ideas Exploring different tactics within the marketing mix, including: Print and assets, online content, direct,...
What the 2021 Census means for arts marketers in… Greenwich
IntroductionIn this series, we take a look at key 2021 Census headlines in different areas. This time… the London Borough of Greenwich, home to the Royal Observatory, Meridian Line, Royal Naval College and many more world-famous heritage sites. But, like all London...
Setup Error: Meta Frustrations
With Miri Birch, Flying Geese ConsultantIntroductionSetting up a Facebook ad on Ad Centre or Ad Manager can be a daunting task. Once you’ve worked out where to start, there are a lot of baffling options to go through and choose from. Wading through them takes focus...
From Test Tubes to Taglines – 5 Lessons Marketers Can Learn from Chemistry
With Sarah Glover, Flying Geese ConsultantIntroductionIn this series of articles we take a look at particular chemistry concepts and their marketing equivalent, starting with 5 key lessons every marketer can learn from chemistry! For those that know me in real life,...
What the 2021 Census Means for Arts Marketers in… Bristol
IntroductionIn this series we take a look at key 2021 Census headlines in different areas. We start with our hometown, Bristol. Up-to-date data on local demographics is an important starting point for any arts marketing strategy. You might worry that your audience is...
No Results Found
The page you requested could not be found. Try refining your search, or use the navigation above to locate the post.
No Results Found
The page you requested could not be found. Try refining your search, or use the navigation above to locate the post.
No Results Found
The page you requested could not be found. Try refining your search, or use the navigation above to locate the post.
No Results Found
The page you requested could not be found. Try refining your search, or use the navigation above to locate the post.