Toolkits

Toolkit for Understanding your Brand Components

Toolkit for Understanding your Brand Components

This toolkit is for: Helping you to identify all the different components of yourbrand so that you can keep consistent when communicating them. IntroductionYour organisation’s brand brings together 5 main elements: • Who you are• What you do• Why you are important•...

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Toolkit for Building Character Profiles

Toolkit for Building Character Profiles

This tool kit is for: Amalgamating how you audience's ticketing behaviour, segmentation, engagement, perception and life choices impacts the choices that you make as an arts marketer. IntroductionMost people know that defining your target audiences is one of thefirst...

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Top 10 Checklist for Writing Fantastic Copy

Top 10 Checklist for Writing Fantastic Copy

This tool kit is for: This top ten checklist, aims to help people build on their copywriting,to really get the reader to imagine that they have already committedto engaging with you. IntroductionPeople like to categorise themselves... they consider themselves toeither...

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Toolkit for Promotion Planning

Toolkit for Promotion Planning

This tool kit is for:           Helping you learn from previous promotion activity           Helping you develop future promotion ideas           Exploring different tactics within the marketing mix, including:           Print and assets, online content, direct,...

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