With Beckie Smith, Flying Geese ConsultantThese top 5 tips for optimising your festival social media strategy will help you get ahead with your planning around the festival, and get the most out of using organic social media to create awareness of both the festival...
Toolkits
Toolkit for Streamlining your Evaluation Planning
This tool kit is for: This toolkit will give you top tips and resources to make evaluation easier, start you asking the right questions and have you well on your way to embedding best evaluation practices into your day-to-day. IntroductionAll organisations need to...
GA4 Checklist
This tool kit is for: Using to help you through the process of migrating your website from UA to GA4.
Toolkit for Understanding your Brand Components
This toolkit is for: Helping you to identify all the different components of yourbrand so that you can keep consistent when communicating them. IntroductionYour organisation’s brand brings together 5 main elements: • Who you are• What you do• Why you are important•...
Toolkit for Building Character Profiles
This tool kit is for: Amalgamating how you audience's ticketing behaviour, segmentation, engagement, perception and life choices impacts the choices that you make as an arts marketer. IntroductionMost people know that defining your target audiences is one of thefirst...
Top 10 Checklist for Writing Fantastic Copy
This tool kit is for: This top ten checklist, aims to help people build on their copywriting,to really get the reader to imagine that they have already committedto engaging with you. IntroductionPeople like to categorise themselves... they consider themselves toeither...
Toolkit for Promotion Planning
This tool kit is for: Helping you learn from previous promotion activity Helping you develop future promotion ideas Exploring different tactics within the marketing mix, including: Print and assets, online content, direct,...